Ecoviviendas Proyecto Inversion – [PDF Document]

  • 7/23/2019 Ecoviviendas Proyecto Inversion 1/48Ao de la Promocin de la Industria Responsable yCompromiso ClimticoTEMAASI!AT»RA # FORMULACIN DE PROYECTOSSECCI$! # BI1104%$CE!TE # CAMACHO GALVAN, JoseA&»M!$S :’uancayo ( Per)*+,-Co!e»#oAo de la Promocin de la Industria Responsable y CompromisoClimtico$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$1EC$ .I.IE!%AShttp://peru21.pe/politica/2014-ano-promocion-industria-responsable-y-compromiso-climatico-2164048http://peru21.pe/politica/2014-ano-promocion-industria-responsable-y-compromiso-climatico-2164048http://peru21.pe/politica/2014-ano-promocion-industria-responsable-y-compromiso-climatico-2164048http://peru21.pe/politica/2014-ano-promocion-industria-responsable-y-compromiso-climatico-2164048
  • 7/23/2019 Ecoviviendas Proyecto Inversion 2/48%ESTUDIO DE MERCADO$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ &1$ UNIVERSO$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$&A$ M’es!()$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$& M*!o#o #e M’es!(eo$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$& T)+)o #e -) M’es!()$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$& D»s!(«.’/» #e e/’es!)s$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ F»/2) T*/»/)$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ A3-«s»s #e- Me(/)#o$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ %$ ENCUESTA CONCLUYENTE$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$5$ AN6LISIS DE RESULTADOS DE LA ENCUESTA CONCLUYENTE$$$$$$$$$$$$$$$$$$$4$ OPORTUNIDAD DE NEGOCIO$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$7OPORTUNIDAD DE OFERTA$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$7PRESENTACIN DE LOS RESULTADOS$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$7&$ MACROLOCALI8ACION$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$1%$ MICROLOCALI8ACION$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$15$ CRU8 DE PORTER$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$1&PLAN DE MAR9ETING DE LAS 4 PS$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$1I$ FACTOR SOCIO CULTURAL$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$1II$ FACTOR MACROECONMICO$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$1III$ FACTOR POL;TICO LEGAL$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$1IV$ ANALISIS FODA DE LA COMPETENCIA$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$1e!e/») #»(e/!)$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$%0B= ?'»* es /o+>e!e/») ) @’!'(o$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$%0VI$ CLIENTES$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$%0A= Se+e!o #e /os’+o:$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$%0B= ?’* eo/»)+os$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$%1VII$ AN6LISIS DE LOS SERVICIOS$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ %11$ Des/(«>/» #e- se(«/»o$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$%1%$ E+>(es)$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$%15$ Se(«/»o P(«/»>)-: V»»e#)s E/o-«/)s ECOVIVIENDAS=$$$$$$$$$$$$$$$$$$$$%14$ M)(/)$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$%1
  • 7/23/2019 Ecoviviendas Proyecto Inversion 3/485555&$ IsoLoo$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$%%$ N»e- #e P(o#’/!o:$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$%%VIII$ PRECIO$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$%%I$ PLA8A DISTRIBUCIN$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$%%L’)( T»e+>o #e D»s!(«.’/»$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$%5P)() ‘es!(o /)so:$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ %5E!(e) #e se(«/»os e e- /».e(es>)/»o$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$%5$ PROMOCIN$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$%41$ P(o+o/» #e e!)s$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$%4%$ P’.-«/»#)#$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$%4A= O.e!»o$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$%4B= Mes)es ) T()s+»!»($$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$%4I$ PRESUPUESTO DE PUBLICIDAD$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ %&II$ REPARTICION DE VOLANTES$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$%&III$ CUADRO DE DEMANDA PROYECTADA$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$%IV$ CICLO DE VIDA DEL PRODUCTO CONSIDERANDO LAS 4P DEL MAR9ETING$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ %III$ FLUJOGRAMAS$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$% F-‘o()+) #e P)e-es So-)(es$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$%F-‘o()+) #e Te/2os e(#es$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$%()( ‘ ‘eo >(o#’/!o QECOVIVIENDAS A= SI B= NO%$ Co+>()() ‘s!e# ‘es!(o >(o#’/!o e- /’)- /o!)() /o -)s/)()/!e(s!»/)s +e/»o)#)s A= SI B= NO5$ C’3!os so s’s «(esos +es’)-esA= 1000%000 B= %0005000 C= 5000 ) +)s4$ C’3- #e -)s ‘»#)#es /o+>()() #e ‘es!(o >(o#’/!oA= 1 B=% C= 55$ AN6LISIS DE RESULTADOS DE LA ENCUESTA CONCLUYENTE1$ Es!)() #»s>’es!o ) /o+>()( ‘ ‘eo >(o#’/!o QECOVIVIENDAS
  • 7/23/2019 Ecoviviendas Proyecto Inversion 8/48()( ‘es!(o >(o#’/!o, #e es!) +)e() >o#e+os o.!ee( ‘es!(oQMe(/)#o D»s>o».-e%$ Co+>()() ‘s!e# ‘es!(o >(o#’/!o e- /’)- /o!)() /o -)s/)()/!e(s!»/)s +e/»o)#)s.entass»o5$ C’3!os so s’s «(esos +es’)-es1000%000 %0005000 5000 A MAS0&01001&0%001000%000%00050005000 A MASA!e -) >(e’!) C’)!os so s’s «(esos +es’)-es L) +)o() #e-)s >e(so)s /o!es!o %000 ) 5000, /o es!)s /»@()s >o#(e+os#e!e(+»)( -) @(e/’e/») #e /o+>() )s >o#e( /)-/’-)( -) #e+)#)>(oe/!)#)4$ C’3-es #e ‘»#)#es /o+>()() #e ‘es!(o >(o#’/!o
  • 7/23/2019 Ecoviviendas Proyecto Inversion 9/4877771 % 50&01001&0%00%&0Co-‘+)1Co-‘+)%Co-‘+)5A!e -) >(e’!) (e@e(e!e ) /’)- #e -os >(o#’/!os e- /-«e!e )#'»e(e, -)+)o() #e >e(so)s e-«» 1 ‘»#)#, #e es!) +)e() es!e #)!o os)’#)() ) #e!e(+»)( -) #e+)#) >(oe/!)#)4$ OPORTUNIDAD DE NEGOCIOOPORTUNIDAD DE OFERTACOMPETIDORES INDIRECTOSINVERSIONES VIRGEN YAUCAEs!) e+>(es) se #e#»/) ) 2)/e( «s!)-)/»oes #e .»o#»es!o(es$COMPETIDORES DIRECTOS So-o se !»ee ) e+>(es)s «@o(+)-es ‘e 2)/e «s!)-)/»oes #e >)e-esso-)(es .»o#»es!o(es, +)s o e»s!e «‘) e+>(es) ‘e .(«#ees!os se(«/»os$
  • 7/23/2019 Ecoviviendas Proyecto Inversion 10/4810101010OPORTUNIDAD DE DEMANDAPRESENTACIN DE LOS RESULTADOSLos (es’-!)#os o.!e»#os e -) )>-«/)/» #e -)s e/’es!)s ) -) «#e) #e eo/»o)/e(/) #e .»o#»es!o(es >)() -) @).(«/)/» #e @e(!»-«)!es so -os ‘e se+’es!() ) /o!»‘)/»$PRE»!TAS,4B EstarDa dispuesto a comprar un nue/o producto EC$.I.IE!%ASF7%H’es!o ) /o+>()(‘es!(os >(o#’/!os$*4B ComprarDa usted nuestro producto el cual contarDa con lascaracterDsticas mencionadasF71H7HS»No E- 7 o /o+>()() ‘es!(os >(o#’/!os /o -)s /)()/!e(s!»/)s )+e/»o)#)s$
  • 7/23/2019 Ecoviviendas Proyecto Inversion 11/48
  • 7/23/2019 Ecoviviendas Proyecto Inversion 12/481%1%1%1%1 % 50%0400e(so)s #»e(o ‘e es!)()#»s>’es!os ) «s!)-)( ‘ >)e- so-)( e s’ «»e#)$
  • 7/23/2019 Ecoviviendas Proyecto Inversion 13/4815151515&$ MACROLOCALI8ACIONU.»/)/» e +o#o S)!*-«!e: E- Lo/)- #e >(es!)/» #e se(«/»os e «s!)-)/» #e.»o#»es!o(es, >)e-es so-)(es !e/2os e(#es es!)(3 ‘.»/)#o e -) U(.$ S)C)(-os P)s)e S) Fe()#o S) Fe()#o
  • 7/23/2019 Ecoviviendas Proyecto Inversion 14/4814141414$ CRU8 DE PORTERPLAN DE MAR9ETING DE LAS 4 PSI$ FACTOR SOCIO CULTURALI+>)/!o )+.»e!)-: -os (es»#’os o(3″/os !»ee ‘ @’e(!e «+>)/!oso.(e e- +e#»o )+.»e!e, /o!)+»)#o -) )!+s@e(), e- s’e-o -)s)’)s s’>e(K/»)-es s’.!e((3e)s=, #e.»#o >(«/»>)-+e!e ) s’s )-!os/o!e»#os e +)!e(«) o(3″/) «es!).-e e

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