Amanda Matelonek

Executive Summary

Recognized brandGood standingIncrease innovation and communicationWatch out for competitors Legal team standings

Team Members

Technical support / Mechanics Announcements / release Gamers TeamPiracy/ Legal teamMiscellaneous (invincibility stars)

Questions about Nintendo

Nintendo Life

My Nintendo News

IGN

Keywords about Nintendo

Questions about NintendoNintendo Life

Questions about NintendoMy Nintendo News

Questions about NintendoIGN

Questions about Nintendo

Questions about Nintendo

What are our customers saying about us?

Questions about our products

Competitors 1.

2.

3.

Questions about competitors

Positive conversations around Nintendo

Positive conversations about competitors

Negative conversations around Nintendo

Negative conversations about competitors

Persona Profile ● Name: Kenneth Jones● Age: 22 years old ● Location: Los Angeles, CA● Profession: UCLA student ● Hobbies

○ Video games○ Hanging with friends○ Conventions

● Product Needs○ Grew up playing video games and the Nintendo

console. Engages in tournaments online

Kain Productions

SWOT Analysis

● Strengths○ Strong brand recognition○ Multiple consoles and games○ Patented games and genres

● Weakness○ Multiple audiences with limited amount of time○ Limited Budget○ Nintendo is not producing new genres

SWOT Analysis

● Opportunities○ Patenting games for apps ○ New ideas for conventions and innovation○ New games, new markets

● Threats ○ Illegal downloads○ Viruses ○ Growing competitors and indie projects

Recommendations

● Keep engaging with customers● Issue convention dates ● Creativity is not limited● Approach multiple audiences● Report issue of Gamersgate● Report issue of downloading

Sources & Methods Transparency

September 17, 2014 - December 1,2014

Twitter ( IGN, My Nintendo News, Nintendo Life ) Blogs, Twingly, Nintendo Forum

“Nintendo”, “MyNintendoNews”, Nintendo Life” Nintendo :( , Nintendo :)

Sysomos, Twitter Search, Hootsuite, Viz Sentiment, Google Search, Wordle, Twingly

English only

English only

Manual Sampling: 3- pt scale. Positive, Negative and Neutral