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  • 7/23/2019 Ecoviviendas Proyecto Inversion

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    Ao de la Promocin de la Industria Responsable yCompromiso Climtico

    TEMA

    ASI!AT"RA # FORMULACIN DE PROYECTOS

    SECCI$! # BI1104

    %$CE!TE # CAMACHO GALVAN, Jose

    A&"M!$S :

    'uancayo ( Per)

    *+,-

    Co!e"#oAo de la Promocin de la Industria Responsable y CompromisoClimtico$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$1

    EC$ .I.IE!%AS

    http://peru21.pe/politica/2014-ano-promocion-industria-responsable-y-compromiso-climatico-2164048http://peru21.pe/politica/2014-ano-promocion-industria-responsable-y-compromiso-climatico-2164048http://peru21.pe/politica/2014-ano-promocion-industria-responsable-y-compromiso-climatico-2164048http://peru21.pe/politica/2014-ano-promocion-industria-responsable-y-compromiso-climatico-2164048
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    %

    ESTUDIO DE MERCADO$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ &

    1$ UNIVERSO$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$&

    A$ M'es!()$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$&

    M*!o#o #e M'es!(eo$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$&

    T)+)o #e -) M'es!()$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$&

    D"s!(".'/" #e e/'es!)s$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$

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    A3-"s"s #e- Me(/)#o$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$

    %$ ENCUESTA CONCLUYENTE$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$

    5$ AN6LISIS DE RESULTADOS DE LA ENCUESTA CONCLUYENTE$$$$$$$$$$$$$$$$$$$

    4$ OPORTUNIDAD DE NEGOCIO$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$7

    OPORTUNIDAD DE OFERTA$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$7PRESENTACIN DE LOS RESULTADOS$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$7

    &$ MACROLOCALI8ACION$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$1%

    $ MICROLOCALI8ACION$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$15

    $ CRU8 DE PORTER$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$1&

    PLAN DE MAR9ETING DE LAS 4 PS$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$1

    I$ FACTOR SOCIO CULTURAL$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$1

    II$ FACTOR MACROECONMICO$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$1

    III$ FACTOR POL;TICO LEGAL$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$1IV$ ANALISIS FODA DE LA COMPETENCIA$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$1e!e/") #"(e/!)$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$%0

    B= ?'"* es /o+>e!e/") ) @'!'(o$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$%0

    VI$ CLIENTES$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$%0

    A= Se+e!o #e /os'+o:$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$%0

    B= ?'* eo/")+os$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$%1

    VII$ AN6LISIS DE LOS SERVICIOS$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ %1

    1$ Des/(">/" #e- se("/"o$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$%1

    %$ E+>(es)$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$%1

    5$ Se("/"o P("/">)-: V""e#)s E/o-"/)s ECOVIVIENDAS=$$$$$$$$$$$$$$$$$$$$%1

    4$ M)(/)$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$%1

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    5555

    &$ IsoLoo$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$%%

    $ N"e- #e P(o#'/!o:$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$%%

    VIII$ PRECIO$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$%%

    I$ PLA8A DISTRIBUCIN$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$%%

    L')( T"e+>o #e D"s!(".'/"$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$%5

    P)() 'es!(o /)so:$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ %5

    E!(e) #e se("/"os e e- /".e(es>)/"o$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$%5

    $ PROMOCIN$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$%4

    1$ P(o+o/" #e e!)s$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$%4

    %$ P'.-"/"#)#$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$%4

    A= O.e!"o$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$%4

    B= Mes)es ) T()s+"!"($$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$%4

    I$ PRESUPUESTO DE PUBLICIDAD$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ %&

    II$ REPARTICION DE VOLANTES$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$%&

    III$ CUADRO DE DEMANDA PROYECTADA$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$%

    IV$ CICLO DE VIDA DEL PRODUCTO CONSIDERANDO LAS 4P DEL MAR9ETING$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ %

    III$ FLUJOGRAMAS$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$%

    F-'o()+) #e P)e-es So-)(es$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$%

    F-'o()+) #e Te/2os e(#es$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$%()( ' 'eo >(o#'/!o QECOVIVIENDAS A= SI B= NO

    %$ Co+>()() 's!e# 'es!(o >(o#'/!o e- /')- /o!)() /o -)s/)()/!e(s!"/)s +e/"o)#)s A= SI B= NO

    5$ C'3!os so s's "(esos +es')-es

    A= 1000%000 B= %0005000 C= 5000 ) +)s4$ C'3- #e -)s '"#)#es /o+>()() #e 'es!(o >(o#'/!oA= 1 B=% C= 5

    5$ AN6LISIS DE RESULTADOS DE LA ENCUESTA CONCLUYENTE

    1$ Es!)() #"s>'es!o ) /o+>()( ' 'eo >(o#'/!o QECOVIVIENDAS

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    ()( 'es!(o >(o#'/!o, #e es!) +)e() >o#e+os o.!ee( 'es!(oQMe(/)#o D"s>o".-e

    %$ Co+>()() 's!e# 'es!(o >(o#'/!o e- /')- /o!)() /o -)s/)()/!e(s!"/)s +e/"o)#)s

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    1000%000 %0005000 5000 A MAS0

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    A!e -) >(e'!) C')!os so s's "(esos +es')-es L) +)o() #e-)s >e(so)s /o!es!o %000 ) 5000, /o es!)s /"@()s >o#(e+os#e!e(+")( -) @(e/'e/") #e /o+>() )s >o#e( /)-/'-)( -) #e+)#)>(oe/!)#)

    4$ C'3-es #e '"#)#es /o+>()() #e 'es!(o >(o#'/!o

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    4$ OPORTUNIDAD DE NEGOCIOOPORTUNIDAD DE OFERTA

    COMPETIDORES INDIRECTOS

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    Es!) e+>(es) se #e#"/) ) 2)/e( "s!)-)/"oes #e ."o#"es!o(es$

    COMPETIDORES DIRECTOS

    So-o se !"ee ) e+>(es)s "@o(+)-es 'e 2)/e "s!)-)/"oes #e >)e-esso-)(es ."o#"es!o(es, +)s o e"s!e "') e+>(es) 'e .("#ees!os se("/"os$

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    OPORTUNIDAD DE DEMANDA

    PRESENTACIN DE LOS RESULTADOSLos (es'-!)#os o.!e"#os e -) )>-"/)/" #e -)s e/'es!)s ) -) "#e) #e eo/"o)/e(/) #e ."o#"es!o(es >)() -) @).("/)/" #e @e(!"-")!es so -os 'e se+'es!() ) /o!"')/"$

    PRE"!TAS

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    E- 7 o /o+>()() 'es!(os >(o#'/!os /o -)s /)()/!e(s!"/)s )+e/"o)#)s$

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    &$ MACROLOCALI8ACION

    U."/)/" e +o#o S)!*-"!e: E- Lo/)- #e >(es!)/" #e se("/"os e "s!)-)/" #e."o#"es!o(es, >)e-es so-)(es !e/2os e(#es es!)(3 '."/)#o e -) U(.$ S)C)(-os P)s)e S) Fe()#o S) Fe()#o

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    $ CRU8 DE PORTER

    PLAN DE MAR9ETING DE LAS 4 PSI$ FACTOR SOCIO CULTURAL

    I+>)/!o )+."e!)-: -os (es"#'os o(3"/os !"ee ' @'e(!e "+>)/!oso.(e e- +e#"o )+."e!e, /o!)+")#o -) )!+s@e(), e- s'e-o -)s)')s s'>e(K/")-es s'.!e((3e)s=, #e."#o >("/">)-+e!e ) s's )-!os/o!e"#os e +)!e(") o(3"/) "es!).-e e