ecoviviendas proyecto inversion
Post on 17-Feb-2018
221 views
Embed Size (px)
TRANSCRIPT
7/23/2019 Ecoviviendas Proyecto Inversion
1/48
Ao de la Promocin de la Industria Responsable yCompromiso Climtico
TEMA
ASI!AT"RA # FORMULACIN DE PROYECTOS
SECCI$! # BI1104
%$CE!TE # CAMACHO GALVAN, Jose
A&"M!$S :
'uancayo ( Per)
*+,-
Co!e"#oAo de la Promocin de la Industria Responsable y CompromisoClimtico$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$1
EC$ .I.IE!%AS
http://peru21.pe/politica/2014-ano-promocion-industria-responsable-y-compromiso-climatico-2164048http://peru21.pe/politica/2014-ano-promocion-industria-responsable-y-compromiso-climatico-2164048http://peru21.pe/politica/2014-ano-promocion-industria-responsable-y-compromiso-climatico-2164048http://peru21.pe/politica/2014-ano-promocion-industria-responsable-y-compromiso-climatico-21640487/23/2019 Ecoviviendas Proyecto Inversion
2/48
%
ESTUDIO DE MERCADO$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ &
1$ UNIVERSO$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$&
A$ M'es!()$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$&
M*!o#o #e M'es!(eo$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$&
T)+)o #e -) M'es!()$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$&
D"s!(".'/" #e e/'es!)s$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
F"/2) T*/"/)$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
A3-"s"s #e- Me(/)#o$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
%$ ENCUESTA CONCLUYENTE$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
5$ AN6LISIS DE RESULTADOS DE LA ENCUESTA CONCLUYENTE$$$$$$$$$$$$$$$$$$$
4$ OPORTUNIDAD DE NEGOCIO$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$7
OPORTUNIDAD DE OFERTA$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$7PRESENTACIN DE LOS RESULTADOS$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$7
&$ MACROLOCALI8ACION$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$1%
$ MICROLOCALI8ACION$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$15
$ CRU8 DE PORTER$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$1&
PLAN DE MAR9ETING DE LAS 4 PS$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$1
I$ FACTOR SOCIO CULTURAL$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$1
II$ FACTOR MACROECONMICO$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$1
III$ FACTOR POL;TICO LEGAL$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$1IV$ ANALISIS FODA DE LA COMPETENCIA$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$1e!e/") #"(e/!)$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$%0
B= ?'"* es /o+>e!e/") ) @'!'(o$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$%0
VI$ CLIENTES$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$%0
A= Se+e!o #e /os'+o:$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$%0
B= ?'* eo/")+os$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$%1
VII$ AN6LISIS DE LOS SERVICIOS$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ %1
1$ Des/(">/" #e- se("/"o$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$%1
%$ E+>(es)$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$%1
5$ Se("/"o P("/">)-: V""e#)s E/o-"/)s ECOVIVIENDAS=$$$$$$$$$$$$$$$$$$$$%1
4$ M)(/)$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$%1
7/23/2019 Ecoviviendas Proyecto Inversion
3/48
5555
&$ IsoLoo$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$%%
$ N"e- #e P(o#'/!o:$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$%%
VIII$ PRECIO$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$%%
I$ PLA8A DISTRIBUCIN$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$%%
L')( T"e+>o #e D"s!(".'/"$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$%5
P)() 'es!(o /)so:$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ %5
E!(e) #e se("/"os e e- /".e(es>)/"o$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$%5
$ PROMOCIN$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$%4
1$ P(o+o/" #e e!)s$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$%4
%$ P'.-"/"#)#$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$%4
A= O.e!"o$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$%4
B= Mes)es ) T()s+"!"($$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$%4
I$ PRESUPUESTO DE PUBLICIDAD$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ %&
II$ REPARTICION DE VOLANTES$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$%&
III$ CUADRO DE DEMANDA PROYECTADA$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$%
IV$ CICLO DE VIDA DEL PRODUCTO CONSIDERANDO LAS 4P DEL MAR9ETING$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ %
III$ FLUJOGRAMAS$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$%
F-'o()+) #e P)e-es So-)(es$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$%
F-'o()+) #e Te/2os e(#es$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$%()( ' 'eo >(o#'/!o QECOVIVIENDAS A= SI B= NO
%$ Co+>()() 's!e# 'es!(o >(o#'/!o e- /')- /o!)() /o -)s/)()/!e(s!"/)s +e/"o)#)s A= SI B= NO
5$ C'3!os so s's "(esos +es')-es
A= 1000%000 B= %0005000 C= 5000 ) +)s4$ C'3- #e -)s '"#)#es /o+>()() #e 'es!(o >(o#'/!oA= 1 B=% C= 5
5$ AN6LISIS DE RESULTADOS DE LA ENCUESTA CONCLUYENTE
1$ Es!)() #"s>'es!o ) /o+>()( ' 'eo >(o#'/!o QECOVIVIENDAS
7/23/2019 Ecoviviendas Proyecto Inversion
8/48
()( 'es!(o >(o#'/!o, #e es!) +)e() >o#e+os o.!ee( 'es!(oQMe(/)#o D"s>o".-e
%$ Co+>()() 's!e# 'es!(o >(o#'/!o e- /')- /o!)() /o -)s/)()/!e(s!"/)s +e/"o)#)s
.entas
s"
o
5$ C'3!os so s's "(esos +es')-es
1000%000 %0005000 5000 A MAS0
&0
100
1&0
%00
1000%000
%0005000
5000 A MAS
A!e -) >(e'!) C')!os so s's "(esos +es')-es L) +)o() #e-)s >e(so)s /o!es!o %000 ) 5000, /o es!)s /"@()s >o#(e+os#e!e(+")( -) @(e/'e/") #e /o+>() )s >o#e( /)-/'-)( -) #e+)#)>(oe/!)#)
4$ C'3-es #e '"#)#es /o+>()() #e 'es!(o >(o#'/!o
7/23/2019 Ecoviviendas Proyecto Inversion
9/48
7777
1 % 50
&0
100
1&0
%00
%&0
Co-'+)1
Co-'+)%
Co-'+)5
A!e -) >(e'!) (e@e(e!e ) /')- #e -os >(o#'/!os e- /-"e!e )#'"e(e, -)+)o() #e >e(so)s e-"" 1 '"#)#, #e es!) +)e() es!e #)!o os)'#)() ) #e!e(+")( -) #e+)#) >(oe/!)#)
4$ OPORTUNIDAD DE NEGOCIOOPORTUNIDAD DE OFERTA
COMPETIDORES INDIRECTOS
INVERSIONES VIRGEN YAUCA
Es!) e+>(es) se #e#"/) ) 2)/e( "s!)-)/"oes #e ."o#"es!o(es$
COMPETIDORES DIRECTOS
So-o se !"ee ) e+>(es)s "@o(+)-es 'e 2)/e "s!)-)/"oes #e >)e-esso-)(es ."o#"es!o(es, +)s o e"s!e "') e+>(es) 'e .("#ees!os se("/"os$
7/23/2019 Ecoviviendas Proyecto Inversion
10/48
10101010
OPORTUNIDAD DE DEMANDA
PRESENTACIN DE LOS RESULTADOSLos (es'-!)#os o.!e"#os e -) )>-"/)/" #e -)s e/'es!)s ) -) "#e) #e eo/"o)/e(/) #e ."o#"es!o(es >)() -) @).("/)/" #e @e(!"-")!es so -os 'e se+'es!() ) /o!"')/"$
PRE"!TAS
,4B EstarDa dispuesto a comprar un nue/o producto EC$.I.IE!%ASF
7%H
'es!o ) /o+>()('es!(os >(o#'/!os$
*4B ComprarDa usted nuestro producto el cual contarDa con las
caracterDsticas mencionadasF
71H
7H
S"
No
E- 7 o /o+>()() 'es!(os >(o#'/!os /o -)s /)()/!e(s!"/)s )+e/"o)#)s$
7/23/2019 Ecoviviendas Proyecto Inversion
11/48
7/23/2019 Ecoviviendas Proyecto Inversion
12/48
1%1%1%1%
1 % 50
%0
40
0
e(so)s #"e(o 'e es!)()#"s>'es!os ) "s!)-)( ' >)e- so-)( e s' ""e#)$
7/23/2019 Ecoviviendas Proyecto Inversion
13/48
15151515
&$ MACROLOCALI8ACION
U."/)/" e +o#o S)!*-"!e: E- Lo/)- #e >(es!)/" #e se("/"os e "s!)-)/" #e."o#"es!o(es, >)e-es so-)(es !e/2os e(#es es!)(3 '."/)#o e -) U(.$ S)C)(-os P)s)e S) Fe()#o S) Fe()#o
7/23/2019 Ecoviviendas Proyecto Inversion
14/48
14141414
$ CRU8 DE PORTER
PLAN DE MAR9ETING DE LAS 4 PSI$ FACTOR SOCIO CULTURAL
I+>)/!o )+."e!)-: -os (es"#'os o(3"/os !"ee ' @'e(!e "+>)/!oso.(e e- +e#"o )+."e!e, /o!)+")#o -) )!+s@e(), e- s'e-o -)s)')s s'>e(K/")-es s'.!e((3e)s=, #e."#o >("/">)-+e!e ) s's )-!os/o!e"#os e +)!e(") o(3"/) "es!).-e e